Culti Milano was born in 1990 by the hands of Alessandro Agrati. This eclectic interior designer spotted the importance of the use of perfume to characterize ambients. He finds inspiration from the artisanal craftsmanship of rattan by creating the “midollino” perfume diffuser that out to use this material to increase the diffusion power of fragrances in both public and private spaces. In this process the iconic CULTI MILANO brand was born. The company develops its activity in this sector managing, in a very short time, to become a world leading brand in terms of research, quality of raw materials and exclusivity of its fragrances.